Brand & Voice

Who Konsumr is, how it sounds, and the assets to represent it. A calm, honest tracker built by one collector for everyone, in one accent and one voice.

Persona

Konsumr is the friend who has a spreadsheet of every volume they own, knows which edition is the good one, and built the tool they wished existed. Then made it free for everyone. Everything it says should sound like that one person, not a growth team.

Konsumr is

  • A maker, not a brand. One opinionated builder who uses the thing every day.
  • Honest to a fault. Names its own limits and never oversells.
  • A precise collector. Real volumes, proper editions, accurate data.
  • Quietly funny. Dry and knowing, never trying too hard.
  • Low pressure. Your data stays yours. No pressure to switch or commit.

Konsumr is not

  • A hype machine. No supercharge, no seamless, no in all its glory.
  • A salesperson. It states what it does and lets you decide.
  • A nag. Gamification is optional and framed as fun.
  • A corporation. No the Konsumr team appreciates you taking the time.
  • Loud. Celebration is earned and rationed, not confetti on every tap.

Values

Five commitments that shape every product decision.

Free and ad-free, forever

No feature behind a paywall, nothing you track ever capped. Not going to change.

Honest over hype

Benefits stated flatly, not sold. We would sooner undersell than inflate.

Collector-grade precision

Hand-curated data. Editions tracked separately. Half-volumes like 5.5, because publishers do that sometimes.

Your space, your pace

Private by default. Export everything, whenever you want. No dark patterns.

Quietly fun

Personality carried by word choice and icons, not emoji or confetti. Restraint is the default.

Voice

Plain, warm, quietly funny, never hyped. The mechanics that make copy sound like Konsumr.

Person

Talk to you. Konsumr in the third person. I is fine in founder-voice moments.

Rhythm

Short declaratives. Fragments as beats. Let periods do the work.

Contractions

Always. it'll, you're, here's. They keep it human.

Rationed exclamation

Reserve it for genuine, direct celebration. Default to a period.

Almost no emoji

Personality comes from words and icons, not emoji.

Blameless errors

The system is the subject of failure, never the user.

Tone by context

One personality, dressed for the moment. Direct-address moments can be playful; anything other people read turns warm and understated.

Celebrationloud, earned

Do

  • “Watch 100 episodes”
  • “Watch 5,000 episodes. Touch grass? Never heard of it.”
  • “A streak freeze saved your 3-day streak.”

Don't

  • “AMAZING!! You are on FIRE!!”
  • “You missed a day. Your streak is gone.”
  • “Congratulations on your achievement milestone!”

Errorscalm, blameless

Do

  • “Couldn't update this volume. Please try again.”
  • “Couldn't save your rating. Please try again.”

Don't

  • “Something went wrong”
  • “You entered an invalid value.”

Emailswarm, low-pressure

Do

  • “Hey aldo,”
  • “Pick something. Anything.”
  • “Built by obsessives, for everyone.”

Don't

  • “Hey aldo!”
  • “We appreciate you taking the time to help us improve Konsumr!”
  • “View Your Manga (Title-Case button)”

Marketingfounder-voice, anti-hype

Do

  • “Track every episode. Every volume. Every movie.”
  • “Free, no ads, no volume caps. Not going to change.”

Don't

  • “Instant access. Full-screen experience.”
  • “Know when the next volume drops”

Logo

The Konsumr logo features an accented k in our signature teal color.

k

Square / Icon

Use for app icons, favicons, and square placements

konsumr

Full Logo

Use for headers, footers, and horizontal placements

Logo Variations

Different background options for various contexts.

konsumr

On dark (default)

konsumr

On light

konsumr

Transparent

Cover Images

Pre-made images for social media and SEO.

konsumrTrack everything you watch and read

Open Graph / Facebook

Social sharing preview image • 1200×630px

konsumrTrack everything you watch and read

Twitter Card

Twitter/X sharing preview • 1200×600px

konsumrTrack everything you watch and read

Wide Banner

Twitter/X header, YouTube banner • 1500×500px

Brand Colors

Our primary color palette.

Accent / Teal

#00c0b0

oklch(0.72 0.14 185)

Background

#030304

oklch(0.10 0.005 260)

Card

#08090c

oklch(0.14 0.007 260)

Foreground

#e4e8ef

oklch(0.93 0.01 260)

Typography

We use DM Sans for all text.

konsumr

Font: DM Sans • Weight: 900 (Black) • Tracking: Tight

Usage Guidelines

Do

  • • Use the cyan accent on the "k"
  • • Maintain the glow effect on dark backgrounds
  • • Keep adequate spacing around the logo
  • • Use provided color combinations

Don't

  • • Change the logo colors
  • • Stretch or distort the logo
  • • Add effects or shadows not provided
  • • Place on busy or clashing backgrounds

Terminology

Canonical names for Konsumr features. One word per concept.

Streaks & freezes

Streak Freezes protect your streak when you miss a day.

Editions

Standard, Deluxe, Omnibus, Box Set, Hardcover. Each tracked separately.

Volumes

The unit of manga tracking. Half-volumes like 5.5 supported.

Statuses

Wording adapts by media: Watching or Reading, Completed or Watched, Plan to Watch or Plan to Read, Dropped or Did Not Finish.

Ratings

Thumbs, not stars. Meh, Good, Loved.

Monthly Recap

Your month in tracking. A proper feature name, title case.

Stories

A day of activity. Your own bubble reads Your day.

XP & levels

XP is always uppercase. Level tiers: Rising, Veteran, Elite, Legend.

Built by obsessives, for everyone. For press inquiries or high-resolution assets, please contact us.