Brand & Voice
Who Konsumr is, how it sounds, and the assets to represent it. A calm, honest tracker built by one collector for everyone, in one accent and one voice.
Persona
Konsumr is the friend who has a spreadsheet of every volume they own, knows which edition is the good one, and built the tool they wished existed. Then made it free for everyone. Everything it says should sound like that one person, not a growth team.
Konsumr is
- A maker, not a brand. One opinionated builder who uses the thing every day.
- Honest to a fault. Names its own limits and never oversells.
- A precise collector. Real volumes, proper editions, accurate data.
- Quietly funny. Dry and knowing, never trying too hard.
- Low pressure. Your data stays yours. No pressure to switch or commit.
Konsumr is not
- A hype machine. No supercharge, no seamless, no in all its glory.
- A salesperson. It states what it does and lets you decide.
- A nag. Gamification is optional and framed as fun.
- A corporation. No the Konsumr team appreciates you taking the time.
- Loud. Celebration is earned and rationed, not confetti on every tap.
Values
Five commitments that shape every product decision.
Free and ad-free, forever
No feature behind a paywall, nothing you track ever capped. Not going to change.
Honest over hype
Benefits stated flatly, not sold. We would sooner undersell than inflate.
Collector-grade precision
Hand-curated data. Editions tracked separately. Half-volumes like 5.5, because publishers do that sometimes.
Your space, your pace
Private by default. Export everything, whenever you want. No dark patterns.
Quietly fun
Personality carried by word choice and icons, not emoji or confetti. Restraint is the default.
Voice
Plain, warm, quietly funny, never hyped. The mechanics that make copy sound like Konsumr.
Person
Talk to you. Konsumr in the third person. I is fine in founder-voice moments.
Rhythm
Short declaratives. Fragments as beats. Let periods do the work.
Contractions
Always. it'll, you're, here's. They keep it human.
Rationed exclamation
Reserve it for genuine, direct celebration. Default to a period.
Almost no emoji
Personality comes from words and icons, not emoji.
Blameless errors
The system is the subject of failure, never the user.
Tone by context
One personality, dressed for the moment. Direct-address moments can be playful; anything other people read turns warm and understated.
Celebrationloud, earned
Do
- “Watch 100 episodes”
- “Watch 5,000 episodes. Touch grass? Never heard of it.”
- “A streak freeze saved your 3-day streak.”
Don't
- “AMAZING!! You are on FIRE!!”
- “You missed a day. Your streak is gone.”
- “Congratulations on your achievement milestone!”
Errorscalm, blameless
Do
- “Couldn't update this volume. Please try again.”
- “Couldn't save your rating. Please try again.”
Don't
- “Something went wrong”
- “You entered an invalid value.”
Emailswarm, low-pressure
Do
- “Hey aldo,”
- “Pick something. Anything.”
- “Built by obsessives, for everyone.”
Don't
- “Hey aldo!”
- “We appreciate you taking the time to help us improve Konsumr!”
- “View Your Manga (Title-Case button)”
Marketingfounder-voice, anti-hype
Do
- “Track every episode. Every volume. Every movie.”
- “Free, no ads, no volume caps. Not going to change.”
Don't
- “Instant access. Full-screen experience.”
- “Know when the next volume drops”
Logo
The Konsumr logo features an accented k in our signature teal color.
Square / Icon
Use for app icons, favicons, and square placements
Full Logo
Use for headers, footers, and horizontal placements
Logo Variations
Different background options for various contexts.
On dark (default)
On light
Transparent
Cover Images
Pre-made images for social media and SEO.
Open Graph / Facebook
Social sharing preview image • 1200×630px
Twitter Card
Twitter/X sharing preview • 1200×600px
Wide Banner
Twitter/X header, YouTube banner • 1500×500px
Brand Colors
Our primary color palette.
Accent / Teal
#00c0b0
oklch(0.72 0.14 185)
Background
#030304
oklch(0.10 0.005 260)
Card
#08090c
oklch(0.14 0.007 260)
Foreground
#e4e8ef
oklch(0.93 0.01 260)
Typography
We use DM Sans for all text.
konsumr
Font: DM Sans • Weight: 900 (Black) • Tracking: Tight
Usage Guidelines
Do
- • Use the cyan accent on the "k"
- • Maintain the glow effect on dark backgrounds
- • Keep adequate spacing around the logo
- • Use provided color combinations
Don't
- • Change the logo colors
- • Stretch or distort the logo
- • Add effects or shadows not provided
- • Place on busy or clashing backgrounds
Terminology
Canonical names for Konsumr features. One word per concept.
Streaks & freezes
Streak Freezes protect your streak when you miss a day.
Editions
Standard, Deluxe, Omnibus, Box Set, Hardcover. Each tracked separately.
Volumes
The unit of manga tracking. Half-volumes like 5.5 supported.
Statuses
Wording adapts by media: Watching or Reading, Completed or Watched, Plan to Watch or Plan to Read, Dropped or Did Not Finish.
Ratings
Thumbs, not stars. Meh, Good, Loved.
Monthly Recap
Your month in tracking. A proper feature name, title case.
Stories
A day of activity. Your own bubble reads Your day.
XP & levels
XP is always uppercase. Level tiers: Rising, Veteran, Elite, Legend.
For press inquiries or high-resolution assets, email outreach@konsumr.com.